MiniMax: Now Europe’s Best-Selling Softener
If you’re looking for a block salt softener, look no further than the MiniMax range — the UK’s most popular choice, and now Europe’s best-selling non-electric softener brand.
There are just two main manufacturers of non-electric block salt water softeners: one American, one British. Harvey's used to trade as Kinetico, before separating to create his own company. Why? He wanted to make a softener that would work in every home, every time, a problem that he was battling to solve with the Kinetico, which is designed for American water systems.
While the American-made Kinetico Premier is widely known, don’t be misled by the sleek grey cabinet or fancy marketing. Behind the styling is older technology that forces you to compromise — you can have either high flow rates or high efficiency, but not both.
By contrast, the MiniMax range is British-built from the ground up to suit UK and European homes, water pressure, and plumbing systems — without the need to compromise between high flow rates or high efficiency.
And here’s the best part: all three non-electric brands made by Harvey Water Softeners — MiniMax, TwinTec, and the Harvey Arc — share the same award-winning internal technology, giving you industry-leading performance, reliability, and efficiency.